I am convinced that the companies that make TV adverts have data that suggests that there is a correlation between the viewer’s irritation factor with the efficacy of the advert. Why else would so many agree that the same adverts were a complete pain. Top of the list have to be Go Compare with the faux Italian opera singer, Webuyanycar and any of the DFS, 118118 or Injurylawyers4U offerings. For my own part , I reserve a special Meldrevian hatred for any of the BT “Adam & Jane” series, the Barclay’s Stephen Merchant voiceovers and the especially pointless Halifax “radio station” advert where two young girls in corporate outfits giggle as one of them spills coffee.
Every once in a while , an advert comes along that makes you feel good. The one that works for me , and does not involve meerkats, is the latest Tropicana orange juice advert with it’s snapshot of San Francisco. I have spent only 3 days of my life in that fantastic city, last October , en route to Australia but this advert brings it all back.
For us San Francisco meant: Dylan’s Tours, the Chancellor Hotel and Eggs Benedict, the Ferry Building at Pier 1 and the fantastic food, the Alcatraz tour, the majestic redwoods of Muir Woods, Sausalito and the ferry back. the Japanese tea garden in Golden Gate park, dipping a foot for the first time in the Pacific Ocean , Farmer Browns with cool jazz, the Cable cars and riding with the brakeman, burgers at Macy’s overlooking Union Square, Italian North Beach crossing into Chinatown , The City Lights book shop next to the Kerouac-haunted Vesuvio pub, fog rolling in over Golden Gate Bridge, creatives drinking cappucino in cool cafes in the Mission district while writing blogs on Macbooks, taking an espresso in Cafe Trieste on Vallejo in North Beach where cops meet wise guys, the Rogue Ales pub serving so many American craft beers and joining in the quiz…..so much more, save your money and go!!
March 2012 – postscript, checked this post today and teh original video was unvaialble for copyright reasons – wtf , they don’t want you advertising their products for free now??